Global Business Management
Learning objectives
By the end of this online course you will be able to:
Understand the international “marketing mix”.
Develop strategies which anticipate, avoid and/or mitigate cultural conflict.
Describe the processes, benefits, and business impacts of Fair Trade.
List the process, costs, and benefits of trademark, patent, and copyright registration.
Recognise the key elements (terms and conditions) in the ICC Model International Franchising Contract.
Explain how legal principles and self-regulation benefits e-commerce.
Identify the various strategies and approaches for market entry.
Understand the best practices for ensuring data protection and privacy
Identify key intellectual property problems faced when expanding internationally.
Explain the similarities and differences between licensing and franchising, and the benefits of each.
Describe the challenges of using online payment methods for international sales.
Course curriculum
Lessons
In this lesson, we will explore how acquiring competence in strategic marketing becomes necessary when growing internationally, especially when selecting your most promising markets and adapting marketing strategies to optimally penetrate them.
In this lesson, we will cover the importance of cross-cultural management to international business activities.
In this lesson, we will cover the integration of information and communication technologies (ICTs) into global business operations. We will also explore how today’s digital ecosystem facilitates international trade – and impacts major policy issues affecting global e-commerce.
In this lesson, we will cover how Fair Trade is used in international trade including the processes, benefits, and business impacts. However, we will also explore the common criticisms of Fair Trade today.
In this lesson, we will cover the importance of protecting intellectual property (IP) from a global perspective. We will also explore the benefits and costs of international protection schemes, as well as the procedures required.
In this lesson, we will cover two of the indispensable business structures for international expansion: licensing and franchising. What are the similarities, differences, benefits for each?
In this section, we will take a look at three sample case studies that showcase how simple solutions can remedy problems often seen in this sector.
FAQs
Answers to your most commonly asked questions.
This course forms part of the curriculum for the Export/Import Certificate (EIC) but can also be purchased on its own.
If you just complete this course then you will earn a Letter of Completion once you finish (please note there is no exam for this individual course).
However, this course can also be put towards achieving the EIC qualification. More details can be found here.
If you complete the EIC then you will earn a Certificate of Achievement, signed by the ICC Secretary General, once you pass the final exam.
A strong interest in international trade is recommended and all candidates need to be able to read and write in English.
Your purchase includes 12 months to access all 5 lessons. You can access the lessons as many times as you like within the 12-month access period.
This course is accredited by the London Institute of Banking and Finance (LIBF), the Institute of Banking and Finance Singapore (IBF), The Bankers Association for Finance and Trade (BAFT) and the Global Trade Professionals Alliance (GTPA).
Due to the immediate availability of our course content upon registration, ICC Academy has a strict no-refund policy for our courses and certifications. For more details, please refer to our Terms and Conditions.
This online course will take approximately 3-4 hours to complete depending on your level of experience.
Candidates will have 12 months to complete the 5 lessons.
- One-year access to the online course and all 7 lessons
- 3 case studies and 48 assessment questions – we’ll show you how to apply what you learn to real-world scenarios
- 46 animated explainer videos and 1 video lecture
- A printable glossary containing all the key terms for you to refer to throughout the course
- A downloadable study reference guide
- Dedicated, full-time IT support
Yes, all our courses are taken online. This means they are accessible at any time, from anywhere in the world. Learn when and where you want.
This course has been designed for export and import managers, trade finance bankers, freight forwarders and carriers, customs brokers, private and government inspectors and auditors, insurance providers, trade lawyers and trade promotion executives.
